The dietary supplement industry is filled with products that look different on the surface but are nearly identical at their core, driven more by marketing than by meaningful formulation. Somavera was founded in California with a mission to provide optimal nutrition for each individual, rooted in science, not trends. They take a smarter approach, crafting a multivitamin that works with a personalised diet to deliver safer, more effective micronutrient support that optimises health.
We were tasked with creating a short promotional video based on flat 2D graphics, but with shadows and textures adding volume and depth to the picture. It was necessary to adhere to minimalism in the design of scenes and animation, so that the semantic emphasis was distributed as accurately as possible, and the message was conveyed in the most intelligible way, so that every viewer was immersed in the information field, broadcast by the story, and was not indifferent to the advertised service.
Somavera's multivitamins are made with only the best ingredients from around the world. Calcium comes from Icelandic wild algae, not rocks. And vitamin C is sourced from an Amazonian superfruit, not a chemical lab.
Just as a medical professional considers our health status before suggesting treatment, the same level of care should guide the selection of supplements.
Storyboard.
Mental outlining of the problem.
Attempting to find a solution.
The magical emergence of a solution.
Balance is at the heart of efficiency.
Natural ingredients only.
The extraction process.
Cellular regeneration.
A healthy transformation.
A healthy body has a healthy spirit.
Process. Tests and options.
Window size and options for the view outside the window.
The outfit variations.
Acerola cherry blast.
Cells.
Thank you for watching!
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